Given the quickly developing and ever-growing array of devices—smart phones, tablets, laptops, and so on—available for viewing websites, how is it possible to ensure that each visitor to your website has a great experience? Especially when keeping up with the ostensibly constant changes seems impossible?
Responsive web design is a strategy for addressing this challenge. It is way of designing a website for the best viewing and navigation regardless of how a visitor accesses it. Per Smashing Magazine, a responsive website has “the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.”
I’m guessing you’ve encountered unresponsive design, whether you’ve realized it or not at the time. You may have tried to use your phone to access a website that you use a lot on your laptop, and found text on top of images or limited available content. This happens when a website does not properly adjust to a device. With responsive design, a website is designed to adjust. Fluid grids, flexible images, and media queries are some of the aspects of a website’s design that enable it to adjust.